Genel - Mega Basım

CMYK or Spot Colour: Choosing the Right Option for Your Brand

Let’s start with spot colours: spot-colour printing delivers brighter, more vivid results, but with a narrower colour range. Spot colours are catalogued through the Pantone Matching System (PMS), the industry standard for matching ink colours. Printers use a Pantone swatch book to match the colours specified by the graphic designer. CMYK four-colour printing, on the […]

CMYK or Spot Colour: Choosing the Right Option for Your Brand Read More »

What New Research Says: Cell Phone Usage Bans

Leave a Comment

In 2019, people began questioning the effect of constant screen-watching and social media on their own lives and on their children’s education. In response, industry voices began asking whether a “digital backlash” was on the horizon. Six years on, the picture is clearer: there hasn’t been a mass exodus from social media or digital tools.

What New Research Says: Cell Phone Usage Bans Read More »

Career Advice for Young People: You Can’t Manage What You Haven’t Made!

Leave a Comment

Don’t Make This Career-Planning Mistake… It’s become quite clear that a large share of our young people — especially those with an associate’s or bachelor’s degree — aren’t doing any real career planning. Unfortunately, they don’t seem to realise that time spent on campus won’t contribute to their professional development, or that campus years won’t

Career Advice for Young People: You Can’t Manage What You Haven’t Made! Read More »

Advantages and Disadvantages of UV Printing Inks

Leave a Comment

How do UV inks work? UV inks work by using ultraviolet radiation to dry printing ink. UV light is a natural by-product of our sun and, in very small amounts, is harmless. But in offset printing, this spectrum is amplified onto drying inks, across light wavelengths between 100 and 380 nanometres. [Image: light spectrum for

Advantages and Disadvantages of UV Printing Inks Read More »

The New Chapter in Book Printing

Leave a Comment

For centuries, books have been judged by their covers. But a quiet revolution is now emerging — one that draws attention to the edges of the book. Swiss firm Matti Technology is at the forefront of this transformation, using state-of-the-art printing technology to turn the often-overlooked edges of books into a canvas for visual appeal

The New Chapter in Book Printing Read More »

Global Book Market Size

Leave a Comment

The global book market size is estimated at USD 150.99 billion in 2024 and is expected to grow at a CAGR of 4.2% from 2025 to 2030. Rising incomes and growing interest in reading, along with format innovations that enhance the reading experience, are the key factors fuelling market growth. While the market is largely

Global Book Market Size Read More »

The Dirt on Paper Composting

Leave a Comment

It’s important for companies and consumers to understand the end-of-life pathways for paper materials — such as paper recycling or composting — so they can make informed choices. Exploring the compostability or biodegradability of various paper types, along with advances in bio-based coatings, can help organisations make decisions aligned with environmental sustainability at a time

The Dirt on Paper Composting Read More »

The Importance of Offset Printing

Leave a Comment

Offset printing stands out today as one of the most widely used commercial printing methods in the world, representing a foundational technology that has revolutionised the way we produce books, magazines, newspapers, brochures and countless other printed materials. This advanced printing technique — which transfers ink from a printing plate to a rubber-coated cylinder and

The Importance of Offset Printing Read More »

How Brand Discovery on Social Accelerated in 2025

Leave a Comment

Social media isn’t just where people scroll — it’s where they decide. In 2025, the role of social media as a discovery channel accelerated, driven by shifting consumer behaviour, platform changes and the influence of AI tools. Jim Coleman, CEO of Wearesocial EMEA, unpacks what’s been happening in this blog post — and what brands

How Brand Discovery on Social Accelerated in 2025 Read More »

Seven Scientific Benefits of Reading Printed Books

Leave a Comment

In recent years, printed books have made a comeback, and for good reason: they can be better for your brain, your health and your planet. With e-waste recycled at a rate of only 22.3%, you can feel good about choosing a printed book — paper has a far higher recycling rate (65–69%). Paper also comes

Seven Scientific Benefits of Reading Printed Books Read More »