There are many ways to make a book appealing to the reader. We’ve known this technique for a long time, and now we see publishers discovering and applying different and eye-catching versions of it: Edge Painting…
The connection between the reader and the book begins with the cover on the shelf. If you manage to get the reader to pick up the book, the short introductions on the back cover are the first point that connects the reader to that book. Here, as printers, although we use complex printing techniques, we advocate for a simple and minimalist approach. The saying “don’t judge by the cover” doesn’t literally refer to a book’s cover. We need covers that are understandable, clearly show the contents, and quickly explain them…
Until now, there were only two surfaces for this: the front and back covers. But now we have more space. The three sides of the book block – the edges. Here are four recommendations:
1- An edge-painted book increases reader engagement. It draws the reader to the book most quickly.
2- Start the reading process before the reader even opens the book. This will enhance the power of the story and provide an attractive starting point for the book.
3- Extend the cover image to the edges. This allows you to enlarge your eye-catching front cover image and increase the impact of the story. We can print a picture of a vast forest or the setting of the story on all sides of the book, making your narrative more powerful. This gives the reader a sense of immersion.
4- Use other decorative techniques. Besides border painting (extending the cover and story to all sides of the book), we can also use metallic foil prints, eye-catching and engaging graphics and special effects, as well as unique pattern prints for each book. Each creates a different effect, making the book more than just a book.